tou.TV was a campaign for Radio Canada’s new service; Web TV entertainment-based video on demand, provided by Radio-Canada and twenty partners, presenters and producers.
I was in charge of making and building the set-design with the other collaborators in this project. We needed to clean up a studio and build a set, and then we set up a lot of monitors, desktop/laptop computers, and TVs found around the city, It was all painted white and then strategically painted black in certain place, so that you could see the 'tou.TV' logo from a specific point of view.
Client : Radio-Canada
Original idea: Karim Charlebois Zariffa
Concept: Karim Charlebois Zariffa
Art director / installation: Karim Charlebois Zariffa
Director (Radio Canada): Simon Édouard Pilon
Storyboard, paint, concept: Pascal Brousseau
Writter (Radio Canada): Claude Frigon
Producer: Karim Charlebois Zariffa
DOP /cameramen: Étienne Boilard
Technical director : Colin Beaudry
Compositing and animation : Alt Productions
Music: Orange Orange
Photographer: Simon Duhamel
Project coordination: Catherine Coutu
Intern: Kyosuke Nishida and Jean-Constant Guige
TOU.TV from Karim Zariffa on Vimeo.